The 2020 edition of World Tourism Day celebrated the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.
Celebrated on September 27 with the theme of “Tourism and Rural Development”, this year’s international day of observation comes at a critical moment, as countries around the world look to tourism to drive recovery, including in rural communities where the sector is a leading employer and economic pillar.
On the occasion of World Tourism Day 2020 last Sunday, the Thessaloniki Tourism Organization launched a new campaign promoting the rural side of the northern port city to digital media users in over 20 countries worldwide together with the UNWTO Affilliate members via AM Connected platform. Titled, “Rural Stories of Thessaloniki”, the campaign includes a short video featuring the area’s unique nature as well as the organization’s efforts to promote sustainable tourism with respect to the environment and local culture.
In cooperation with authorities, locals and a leading team of filmmakers, Thessaloniki Tourism Organization presents the “Rural Stories of Thessaloniki”.
The theme of this year’s World Tourism Day is a first-class opportunity for the promotion of the countryside of Thessaloniki and Thessaloniki Tourism Organisation takes advantage of it in the best possible way.
This production of the “Rural Stories of Thessaloniki” came just at the right time to highlight that the countryside of the prefecture of Thessaloniki can be a destination with intense emotions and experiences for lovers of the countryside and the authentic way of life.
A team of 7 people in collaboration with dozens of locals in the municipalities of Volvi, Delta, Thermaikos and Thermi who are members of TTO worked methodically and with passion to have today the pleasure to present the “Rural Stories of Thessaloniki” to the domestic and international audience.