The ways of achieving recovery and the guidelines for a safe restart of tourism were discussed during the second webinar held recently by the Thessaloniki Tourism Organization titled “Survival Guide To Restart Tourism”.
During the webinar, more than 3,000 users connected to the live broadcast of Zoom and Facebook, with the speakers presenting the steps to be followed by tourism professionals.
The event was greeted by the Deputy Minister of Tourism Mrs. Sofia Zacharaki, who referred to the points of focus of the Ministry of Tourism such as vaccinations, protocols and border control.
The Regional Governor of Central Macedonia, Mr. Apostolos Tzitzikostas, after congratulating Ms. Patoulidou on the work of the Thessaloniki Tourism Organization, focused on the need to extend the tourist season. This is also the main national goal for tourism in order to create more jobs and to have more income for the local communities, investing in alternative forms of tourism.
The Vice Governor of the Region of Central Macedonia and President of Thessaloniki Tourism Organization (TTO), Mrs. Voula Patoulidou, thanked the participants who, with their presence, contributed to the success of the 2nd webinar, pointed out that the digital transformation of TTO preceded the pandemic and evolved during it.
- “Best practices for the next day of tourism restart” – Dr. Evangelos Christou, Dean of the School of Economics and Management IHU.
- “Greek Tourism 2021: Restart or a new beginning? A strategy for the transition period from survival to sustainability. ” – George Drakopoulos, founder and CEO of Tourism Generis.
- Digital Transformation of Tourism Enterprises, in practice” – Tassos Gousios, Founder and General Manager of Alpha Marketing.
- “New challenges for entrepreneurship and tourism after the pandemic” – Dr. Georgia Zouni, Professor of Tourism Marketing at the Department of Tourism Studies, University of Piraeus.
- “International Synergies for the Restart of Tourism” – Nikos Golfinopoulos, Senior Project Specialist, UNWTO.
- The augmented reality technology in the tour of monuments and archeological sites of Thessaloniki” – Dr. Konstantinos Diamantaras, Professor at the Department of Computer and Electronic Systems Engineering, IHU.
The webinar was followed by the on-demand part, with courses on the basic principles of digital marketing.
The first two sections are available at https://thessaloniki.travel/el/%CE%B5%CE%B3%CE%B3%CF%81%CE%B1%CF%86%CE%B7-webinar-on-demand